Digital Marketing Officer

Location Ipswich
Job type Permanent
Salary Up to £24000 per annum
Reference 202010DMO_1601557002

Are you a talented digital marketing professional looking for an exciting new position?

We are looking for a creative Digital Marketing Officer to join our growing team. You'll be required to plan, develop and implement all aspects of MigrateHR's digital marketing strategy to reach more people, raise awareness of our brand and build stronger relationships with our audiences. We're looking for someone who has a strong sense of purpose, is a confident self-starter, and who embodies our values.

ABOUT US

Sanctuary International - which is a branch of Sanctuary Personnel - is a global health and social care recruitment agency, specialising in supporting professionals who want to relocate to the UK. We work closely with the NHS and other UK organisations to tackle the growing workforce challenges faced by their health and social care teams.

Our new staffing platform, MigrateHR, simplifies the international recruitment process for overseas health and social care workers, as well as streamlining the activity between applicants and UK employers. By merging automation and data analytics into staffing solutions, we're redefining what international applicants and employers can expect from the process. MigrateHR is a place where hiring managers can reach out to an established and supported community of professionals, in a more transparent and cost-effective way.

Our vision is to enable a globally mobile workforce to tackle the UK's most pressing health and social care recruitment issues.

KEY RESPONSIBILITIES AND TASKS INCLUDE:

Reporting: Monitor, report and analyse results regularly to improve performance, using tools such as Microsoft Power BI, Google Analytics and others, so that amendments and improvements can be made where appropriate.

Website: Ensuring content is up-to-date and has a consistent tone of voice, that our user journey is clear and performance of content is measured against clear KPI's.

Social media: Planning and coordinating a schedule of activity across Facebook, LinkedIn, Twitter and Instagram and other platforms, to expand our social media audience base.

Advertising: Coordinating Pay-Per-Click (PPC) advertising, online advertising, and regularly reviewing and amending keywords and ad groups to optimise performance.

Email marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and supporting with the creation of engaging, relevant content (including testing to optimise results).

Brand guidelines: To ensure compliance in all areas of work.

Other: Keeping up-to-date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post.

THE IDEAL CANDIDATE MUST HAVE:

  • A degree (or equivalent) in marketing or similar
  • Two years' work experience in digital marketing
  • Experience of managing and writing online content
  • Google Analytics and SEO experience
  • Experience of managing social media campaigns
  • Experience of identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Knowledge of marketing principles and brand management
  • Knowledge of effective social media techniques
  • Knowledge of web design and development
  • Excellent organisational, interpersonal and communication skills
  • Proof-reading skills with a good eye for detail
  • Drive, confidence and a natural senser of ownership
  • A high standard of English, both spoken and written, to be able to support high-impact digital marketing campaigns
  • A collaborative nature and happy to support others when needed

YOU WILL GET IN RETURN:

  • A competitive salary
  • Company pension
  • Life assurance
  • Increased annual leave allowance based on length of service
  • Team building and staff social events
  • Highstreet, restaurant and cinema discounts
  • Monthly and quarterly 'employee of the month/quarter' prizes which include £500 holiday vouchers or weekend prestige car access and other rewards