social care, CARE, NHS workers

Uniting social care staff under new CARE identity

By Andrew Pirie

​Health secretary Matt Hancock has unveiled plans to unify social care staff under a new national brand with an NHS-style identity in a bid to raise the profile of social workers. The plans to immediately launch “CARE” are expected to celebrate and recognise the impact of over 1.5 million frontline social care workers, who are playing an integral role in supporting vulnerable people.

Staff will be provided with a singular CARE lapel badge. This will make it easier for those working within the social care sector to benefit from priority shopping hours and other benefits in the same way that health colleagues are being supported.

Secretary of State for Health and Social Care Matt Hancock said:

“Today we are introducing a new CARE brand that can be worn with pride, and it will signal to everyone that they belong to a strong, united and respected family.”

Could you return to social work?

The government has also called for former social workers who have left within the last two years to return to the profession in a bid to provide additional support and resources to frontline teams.

Social Work England has launched a temporary register which will allow former social workers to return to practice. The register will allow social workers to have a short-term registration number with no registration fee payable.

Joint Chief Social Worker for Adults, Mark Harvey and Fran Leddra said:

“We are delighted that the new CARE brand will provide much-deserved recognition to the social care workforce and continue to be grateful to those returning or joining the workforce at this time”.

We’re pleased with this new initiative

At Sanctuary, we are delighted to learn about the governments' plans to launch CARE, giving frontline social care staff the same respect as their health colleagues.

Our CEO James Rook says:

“Everyday, practitioners across the country are continuing to provide tremendous care and support for vulnerable people. We believe that the new CARE brand is more than just giving care workers access to the same benefits as NHS staff. It’s about showing an understanding, respect and appreciation for what they do, acknowledging the important role that they play in society.”

We are working incredibly hard to support local authorities and NHS trusts throughout this challenging period.

If you interested in returning to the social work profession and have signed up with Social Work England’s temporary register, please get in touch.